A Game-Changer for Targeted Campaigns #

In today’s fast-paced digital marketing landscape, sending the right message to the right audience at the right time is crucial. We’re thrilled to introduce a feature that will revolutionize how you approach email marketing: Pre-Built Segments. This powerful new tool allows you to target your contacts with laser precision, ensuring your campaigns resonate with your audience like never before.

The Problem We’re Solving #

Previously, segmenting contacts based on their interaction with email campaigns was a manual, time-consuming process. This made it challenging to send tailored messages to engaged users or create campaigns to re-engage those at risk of churning. With Pre-Built Segments, we’re putting the power of advanced targeting at your fingertips.

Introducing Pre-Built Segments #

Pre-Built Segments are predefined groups of contacts that automatically categorize your audience based on their engagement with your emails. This feature allows you to quickly target specific groups when sending or scheduling emails, improving your campaign’s effectiveness with just a few clicks.

What’s New? #

You can now choose from several pre-built contact segments directly from the send or schedule screen:

• Contacts engaged within the last 7, 30, or 60 days
• Contacts who interacted with your last 5 email campaigns
• Contacts who did not interact with your last 5 email campaigns

We define “engaged” contacts as those who opened or clicked on emails sent through workflows, bulk actions, or email marketing campaigns.

Why This Feature Matters #

1. Targeted Messaging: Deliver more relevant content to your most engaged contacts, increasing the likelihood of conversions.
2. Customer Retention: Create separate campaigns to re-engage at-risk customers, reducing churn and maintaining your customer base.
3. Cost Efficiency: Avoid wasting resources by not sending emails to disengaged users, optimizing your marketing spend.

How to Use Pre-Built Segments #

Using this new feature is simple and intuitive:

1. Navigate to Email Marketing → Campaigns
2. Create a campaign and proceed to the send or schedule screen
3. In the recipient list, choose “Pre-Built Segments”
4. From the drop-down, select your desired segment
5. Send or schedule your email

It’s that easy to start leveraging the power of targeted email marketing!

Looking Ahead #

Currently, segmentation is done at the time of scheduling. In our next phase, we’ll be introducing dynamic updates of the segments at execution time, providing even more flexibility and accuracy in your targeting efforts.

FAQs #

Q: Is “Subscribers” different from “Contacts”? A: No, these terms are interchangeable in our system.

Q: What exactly does “engaged” mean? A: A contact is considered engaged if they have clicked on any marketing email, whether it’s from Bulk Actions, Workflows, or Email Campaigns.

Ready to Elevate Your Email Marketing? #

Pre-Built Segments is more than just a new feature – it’s a powerful tool that can transform your email marketing strategy. By allowing you to easily target specific groups based on engagement, you can create more personalized, effective campaigns that drive results.

Start using Pre-Built Segments today and watch your email marketing performance soar. Happy campaigning!